In this fast-paced world in matters technological advancements,as a small medium or large business owner,having a well-designed and functional website is an indispensable requirement to have your busin…
Welcome to Markie’s Tech Blog
Markie’s Tech Blog is a website dedicated to the newest and the best technology used in different industries. Are you looking for a new phone? Perhaps, you are confused about the different features that brands mention to you? Our site’s goal is to make things easy to understand for you.
Web Design Trends
Creative web design is something that each online marketers wish for. No doubt, the proliferation of online business in economy accelerates the demand of creatively designed unique website that attract…
Web design requires great skills in the fields of design and programming. However, a good designer is one who has the skills and talent to develop a website from scratch and create a fully functional w…
Internet Marketing Ideas
Technological advancement has increased the avenues where businesses can market their commodities. This is majorly through the various internet platfor…
Featured SEO Article
Search engines have become very powerful tools for internet marketing. This has resulted in the need for businesses to have a clear understanding on the concepts of search engine optimization. Search engine optimization also known as SEO is highly essential for any online business that desires to generate traffic and sales.
To that end let me offer the five key concepts of search engine optimization that a business should keep in mind if it wants to reap maximum benefits from the internet.
1. Design and layout
Webmasters should come up with a design and layout that is appealing to the visitors. It should be able to catch their attention long enough to convince them to look at the content on the website. It is advisable to stay away from free website templates because even though they cut on costs, they don’t get good ranking on popular search engines.
2. Keyword research
It is almost suicidal to overlook this vital process of web development. There are several SEO tools that can help you to come up with suitable keywords. However, brainstorming for the correct keyword phrase is undeniably necessary to help you stand out from your competition. Keywords should be kept in the title, heading and subheading.
3. The content
The search engine determines the site’s relevance based on its content. Besides, the content is what communicates to the visitors the products and services that you are offering. The language used in the content should be crisp and concise, it should also be appropriate to cater for your target audience. Top search engines demand unique and original content. In case you are not well versed with writing content for your page you can hire a web content writer.
4. Link building
Another concept of search engine optimization aimed at improving your rank on search engine results is the use of links. These are images and texts that redirect visitors to specified pages. They are known as “backlinks” when you tag back your website address. Links bring traffic from other relevant websites they also promote your website on other search engines.
5. SEO analytics
There is a host of tools of measuring the success rate of your search engine optimization. They are very important because they provide valuable data to help you make informed decisions on ways to improve your ranking on search engines. SEO analysis tools will also provide information that can help you in converting traffic to customers.
The above concepts of search engine optimization if adhered to will bring the much desired traffic to your business people who will finally buy your products or services.